Description
PRODUCT SPECS
- 1 lb Palo Santo; whole wood sticks; bulk format
- Palo Santo (Bursera graveolens) — native to South America; related to frankincense and myrrh
- Sweet notes of pine, mint, and lemon when burned
- Sold per unit
RETAIL PERFORMANCE
- Palo Santo is one of the fastest-growing SKUs in the spiritual wellness and cleansing category — strong consumer demand driven by social media and wellness trends
- Bulk 1 lb format serves retailers who repackage for custom retail quantities
- Appeals to wellness shoppers, metaphysical enthusiasts, home-fragrance consumers, and spiritual lifestyle buyers
- Performs well in metaphysical stores, yoga studios, wellness boutiques, gift shops, and apothecary-style retailers
- Year-round demand with peaks during New Year intention-setting and spring cleansing seasons
